I was super excited about this project for Hart Family Brewers, having never designed an infographic before I was itching to make a start and enjoyed the challenge of getting it to work just right.
My brief was to produce a simple yet informative infographic detailing the steps involved in making pure beer. Only FOUR ingredients are used to make the beer, this along with the fact that it is all produced in Wellingborough using local water were key points for me to pull out. I chose to work in a 'flat' design format because it lends itself to simplicity, I started off with hand drawn sketches and a rough layout, I transferred these to the computer and redrew each element to produce perfect digital files. I used the brand colours to pull the design together and section off each stage of the process laying it out in a format that works well for use online or in print.
I am really happy with the final design, the simplicity appeals to me and I hope that many people will enjoy reading through the steps when they visit the brewery.
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